It seems that Adidas was not content with letting everyone else in Barrio Gotico sell its products—the logo gleaming conspicuously from so many of the storefronts—so the three-striped monster added its own flagship store, a veritable Mecca to those who like their fashion with a healthy dose of iconographic branding.

Expect designs endorsed by celebrities, such as Missy Elliott and Run DMC, alongside solid classics like the Campus trainer, and a comprehensive range of contemporary and old-school styles.

If planning prolonged exposure, anticipate the risk of “post-emblematic stress syndrome,” whereby the original three-stripe motif is indelibly burned into the mind’s eye, appearing afterward in ghostly apparitions, willing the victim back to the store for more.